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| PeoplePeople is the UK's leading independent promotional staffing and campaign agency |
| Smirnoff Czar The PeoplePeople challenge: To provide 40 professional Russian dancers for the Smirnoff Czar campaign across the UK. The PeoplePeople response: The main challenge was the recruitment of not just dancers but good brand communicators achieved by incentivising recruitment through word of mouth. We approached dance schools and studios to recruit. We held regional auditions and then had two full days training for our staff. The PeoplePeople result: Full training, 100% attendance. "Genuinely added value to our campaign." Rob Ward |
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