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| PeoplePeople is the UK's leading independent promotional staffing and campaign agency |
| Bertolli Rustico The PeoplePeople challenge: To source and provide 'authentic native Italian chefs' for a 9 week roadshow whom were able to drive a 7.5 tonne truck. The PeoplePeople response: The campaign consisted of 3 teams of 3 brand communicators, including 1 chef, to bring an Italian themed market stand to Top End Grocer stores nationwide. We primarily profiled our Italian actors on our database and provided them with a day's training in food preparation with a chef, as well as completing the relevant food & hygiene certificate. The PeoplePeople result: Only three cancellations over the entire 4-week campaign that we replaced on the day. "So hard working they put me to shame" Marta Statella |
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